Ideally, your executive summary will be one to two pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more.
There are certainly exceptions to this, but for the most part, you should be charging your customers more than it costs you to deliver your product or service.
How will you determine if your initial marketing efforts are successful? Key customers The final section of your target market chapter should discuss key customers.
In that case, you can dispense with details about the management team, funding requirements, and traction, and instead treat the executive summary as an overview of the strategic direction of the company, to ensure that all team members are on the same page.
Any business can sell a product online and ship that product around the world. Milestones are planned major goals.
Make it unique to your company, make it memorable, keep it real and, just for fun, imagine it on the bottom of a coat of arms.
While you don't need to hire a private detective, you do need to thoroughly assess your competition on a regular basis even if you only plan to run a small business. Getting a prominent review of your product or service can give you the exposure you need to grow your business.
Advertising should help you quickly determine how a company positions itself, who it markets to, and what strategies it employs to reach potential customers. Are you the low-price solution, or are you the premium, luxury brand in your market?
Think about your business and your industry, and if the following conditions exist, you may face competition does the road: The industry enjoys relatively high profit margins Entering the market is relatively easy and inexpensive The market is growing--the more rapidly it is growing the greater the risk of competition Supply and demand is off--supply is low and demand is high Very little competition exists, so there is plenty of "room" for others to enter the market In general terms, if serving your market seems easy you can safely assume competitors will enter your market.