By cultivating new markets and customers, as well as investing in new facilities and equipment, Richard Verney kept Monadnock on its profitable quest for excellence. Studies of methods to treat waste water had begun as early as According to LeCain, "the main thrust of the mill's efforts was for ever-higher quality levels of paper for the graphic arts and the broadening of technical abilities in the specialty field.
Additionally, the mill began producing strippable wallpaper, as well as tape and label papers. He bought new machinery, completely rebuilt and enlarged the mill, and hired more employees.
The market for paper was greatly expanded and the Bennington Paper Mills, pioneers of the paper industry, shared in the prosperity. The mill joined local communities and the New Hampshire Department of Environmental Services to designate the Contoocook River for protection and preservation.
In addition to its premium-branded lines, Monadnock manufactures specialty printing papers for applications such as fine art prints, papeteries, and conservation. Moreover, Verney remained acutely aware that the survival of the mill depended on further specialization and the development of greater technical expertise to serve special segments of the market.