Rules for writing a press release

This is all in addition to the sweet maraschino cherry on top — vast news and major media coverage.

Press release guidelines

Here are the 6 basic rules for writing a great press release. Also, when you do syndicate your actual release on social media as explained above , make sure you consider boosting those posts to spread brand awareness and to garner more social signals and create chatter. Too often businesses write press releases about topics that are not newsworthy. Along with knowing what the media outlet covers, it helps to have the right contact person and email. Just tell them what your product, event, or service has to offer the reader. Timing - for immediate release or embargo? The first is the SEO enhancement feature.

Fact: if the journalist does not consider it newsworthy and engaging, it won't get coverage. With press releases for broadcast mediathe same rules apply in terms of writing and presentation.

rules for writing a press release

Some of it may seem like common sense, but apparently a reminder is needed, given the number of organizations that put out badly structured press releases. Reaching out to a few business partners may be all that it takes to gain a cross-promotion partner for your next PR campaign.

how to write a press release for an event

PR Web is the most profitable of all distribution services but still charges nearly as much for tier-one distribution as the other services. Be careful with branding, as shots that have large logos in the background can be a huge turn off.

According to research by the Pew Research Center, one in three Americans prefers to read their news online —the second-most-popular medium after television. This will enable you to tailor your story to suit.

Press release format 2019

Any press release sent by email should be pasted into the email rather than sent as an attachment - this may see your email flagged as spam. How to structure a press release Key ways to structure and present your press release are below. Cross promoting can exist across vast mediums, with public relations being one of them. Eradicate spelling and grammatical mistakes They will make you look sloppy and unprofessional. Some of it may seem like common sense, but apparently a reminder is needed, given the number of organizations that put out badly structured press releases. Is your news of interest to local residents? Here are the 6 basic rules for writing a great press release. It is not uncommon to be invited for interview and find that, particularly in live interview situations, the interviewer has only read the first paragraph of the release or scanned it in the 30 seconds before the interview. Keep your language simple, concise and to the point - avoid jargon at all costs. You talk directly to them. Rule No. Spell-check your press release, then print it out and read closely through the copy again. It has just one goal: eliciting a call back from a reporter.

Just tell them what your product, event, or service has to offer the reader. Treat this part as you would your elevator pitch. Examples might include background information on the company called a boilerplateor a note saying that photos are available.

sample press release template
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The 10 golden rules of writing press releases